About Cici Dream Jewelry
Wear it, not tell it.
Our Story
Cici Dream didn’t start with a plan. It began with a gentle fascination—exploring how shape, color, and repetition could bring quiet meaning when little else seemed clear. The feathers weren’t jewelry but an exploration of rhythm and delicate form.
Over time, that exploration revealed something unexpected: by flattening, stabilizing, and refining each plume, feathers could become a surface in their own right. A material that was crisp, geometric, and ready to hold light. We named it the Feather Canvas™.
From there, craft turned into language. Each cut and seam, each quiet adjustment, was less about decoration than about giving this new medium a voice—one that could live close to the body as jewelry.
Meet Lucy
After completing her MSc in Marketing in the UK in 2015, Lucy began her career in London’s luxury e-commerce industry. For six years, she worked with brands, products, and customers who valued taste over trends—and stories over speed.
Her path led her through both modern and vintage luxury: from contemporary launches to one year spent deep in Japan’s thriving pre-owned fashion market, where she encountered decades-old pieces that carried the trace of time.
In 2021, she joined JJ’s House, a global bridal platform, where she shaped creator campaigns rooted in beauty, emotion, and cultural storytelling—introducing fresh narratives for events like Ivy League galas.
Through it all, Lucy’s eye was drawn to the offbeat and the meaningful. To the spark in a single detail. Cici Dream is simply a continuation of that gaze—only now, through her hands.
Our Signature: The Feather Canvas™
At Cici Dream, every piece begins with one transformation: turning natural feathers into what we call a Feather Canvas™.
By hand-flattening and stabilizing each feather, we create a sculptural surface—a medium that merges delicacy with structure. This foundation allows feathers to move beyond the fleeting, becoming instead a canvas for wearable art.
Each Feather Canvas™ is then shaped into a finished piece—not merely jewelry, but a small, wearable sculpture that lives with you, catching light and attention in equal measure.
The Feather Canvas™ is not just technique, but identity. It is our material language, bridging nature’s chaos and crafted precision. Every seam, curve, and shimmer holds the quiet rhythm in which it was made.
What We Believe
At Cici Dream, we make jewelry that doesn’t chase trends—and doesn’t need to explain itself.
We believe in:
- Subtle elegance
- Emotion over perfection
- Textures that hold memory
- Beauty you notice on the second glance
You’ll find no mass production here. Each pair of earrings is made in small batches by hand, from real feathers—selected, cut, and assembled slowly. The result isn’t flawless by machine standards. And that’s the point. You might catch the hint of a seam, the imprint of a fingertip, or the soft imperfection of nature. We leave them in on purpose.
These aren’t flaws. They’re signs of time and touch—of someone who was here, choosing care over speed.
What Makes Us Different
We didn’t start Cici Dream to chase virality or trends. This is never about launching fast — it’s about making something that lasts.
From Lucy:
“Feather jewelry didn’t arrive as a plan—it crept in like a rhythm I wanted to follow. I took my time to study the material, the light, and the edges of possibility. Cici Dream is niche by design and form—built slowly and deliberately, to hold space for curiosity, not just commerce.“